Nice'n Easy Age Defy Permanent Hair Dye Medium Ash Blonde 8A

I have used Nice 'n' Easy for years and thought I'd give Age Defy a go now that I have a bit more grey! Application was easy, and the product has no strong ammonia smell. I feel it was so much kinder to my hair than the original, but alas it did not...

It's the first hair colour I've brought that turned out the same as the the picture on the box.

I'd decided I was no longer glad to be grey but knew I did not want to be a middle aged woman with an unlikely shade of dark hair, neither did I want to go 'pensioner blonde.' This is the perfect shade, it looks completely natural, not as you're trying...

I bleached my hair to get rid of black colour I previously used. The bleach as expected damaged my hair and left light orange and yellow tones however this product revived my hair and left it not only soft and looking good again the colour was lovely too.

Lovely colour, a nice mid ash blonde not brassy at all. Easy to apply and good value and the conditioner is really nice. Not 100% perfect cover on greys but have had much worse results with other brands.