Preference Infinia 7 Rimini Dark Blonde Hair Dye

Bought this the other day and just used it. Colour is perfect but it was very runny during application, annoying when it has to be on for half an hour, had to sit there mopping it up as it was rubbing down my face my neck my chest, very irritating!!

I bought this to lighten I dark dye I had used two months ago. Not only did it not lighten my hair in any way, but it turned the roots (my original hair) a horrible bronze colour. Disaster!

wasn't really sure at first about this colour as i have never used this brand or colour before but really happy i used it as it turned out a really nice shade of colour and washes well when fading

i had really bad roots where i was growing out my bleached highlight,it says fade resistant but i think it has faded the colour says dark blonde but it is more of a light brown.but this is still a very good product if you would like to keep the colour...

i love the colour on the fro0nt of the box and as my natural hair is quite light I expected to get something like on the picture but I would say it looks more like the older picture than the current one.