Superdrug Performance Natural Baby Ash Blonde 9

I am an experienced hair colourer and this is one of the best. My hair is naturally dark blonde but often turns very orange when trying to lighten even a tiny bit. This left it beautifully ashy and natural, also quite shiny. Well done superdrug!!

Just a heads up to anyone wanting to tone down their bleached hair and brassy tones. This will make your hair very ashy. I used it on mine for half the developing time (15 minutes) and it's almost grey.

I bought this because I bleached my hair and needed a decent toner to get rid of the yellow. I was a bit nervous buying a cheaper product for my hair but I love Superdrug's own so I did. It's fantastic. Not only did it remove all of the yellow but it...

i bought this last week very pleased with my purchase

This is such good value. I have used more expensive branded products previously but I wouldn't go back. This product is gentle on your hair and easy to use. The colour is good although I sometimes have to dye twice to get it perfect but at this price...

Great blended in really nice to my hair worked really well on roots. Lovely colour

Have used this before several times with good results.

Having tried out dozens of ash blonde dyes and never being fully satisfied with the results, I decided to give this a go having read a favourable blog review. The price is actually just a bonus as this dye is pretty much perfect. The colour came out...