Kogan LED55

Very affordable for a 55in TV ; USB recording supported ; Images are bright and reasonably dynamic ; Backlight struggles to be consistent

Poor motion processing ; Rather rough colour response

While the Kogan’s onscreen menus are straightforward, though, trawling through them is not. This is because the set’s remote control system is really pretty horrible, with rubbery buttons, a vague layout, and worst of all, a far-too-narrow effective...

Remarkably cheap ; Pictures are bright and contrasty ; Can record to USBs

100Hz engine is below par and can't be turned off ; Issues with backlight consistency ; Colours lack range and nuance ; Skin looks unrealistic

It's fair to say that Kogan is not - yet - a household name in the UK.

This TV presents itself well. The bezel isn’t as thin as rival products by the likes of Samsung, but overall the LED55 is slim, and the gloss-black design is unobtrusive ; The Kogan’s USB port can be used to timeshift programmes from the in-built...

While the LED55 packs an Ethernet port, this is only there because it’s demanded by the Freeview HD spec. There are no online or media streaming functions available ; The 100Hz processing system introduces some quite noticeable artefacts. My advice is...